eCommerce in the Optical Industry

In 2020 eCommerce skyrocketed as consumers began shopping online more than ever before. COVID-19 and lockdowns have changed shopping habits worldwide, which means that an eCommerce presence is a must-have for optical businesses to compete in an increasingly busy marketplace.

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What is PPC and why should your eyecare practice use it?

PPC or pay-per-click advertising is a highly effective way to get interested or ready-to-buy customers to visit your website or call your practice for a specific service or product (eye test, contact lens fitting, OCT exam). As the name suggests, you get charged by the advertising platform when someone clicks on your advertisement. There are other variations based on views, but these tend to be used for awareness purposes mainly, so we will stick with the area that drives more interactions.

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Meet Gemma; the OptiCommerce PPC Guru!

Job Title: Senior PPC Analyst   What do you look after at OptiCommerce? I am in charge of the Pay Per Click (PPC) activity in the OptiCommerce Marketing Team. It’s my job to make sure that there’s clear communication between myself, the account manager and the client and to work to ensure that we meet…

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Blogs! Why bother?

Why should you bother with blogs?

When it comes to marketing your optical practice, blogging provides an enduring channel to build your reputation and generate leads. Here’s how…   Business blogging isn’t the online equivalent to standing on a soapbox, it’s about showcasing your optical industry expertise in a way that provides genuinely helpful and valuable content to your potential customers.…

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Meet The OptiCommerce Team: Chris Mantle

  Name: Chris Mantle Role: Digital Marketing Manager What do you look after at OptiCommerce: I head up the client marketing services team. We manage and deliver bespoke marketing strategies for our clients that help attract new patients and increase recalls with existing ones. What is the project at work that you’ve been most proud…

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How Effective is Your Website at Selling Your Brand?

Customers are fickle and are used to shopping around for the most convenient services. Google search results dictate your business’ visibility. Patients can enter and exit your practice within three seconds and two clicks. Welcome to the digital age! The internet presents endless options for your existing and potential patients looking for optician services. So…

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Meet The OptiCommerce Team: Andrea Chance-Hill

Name: Andrea Chance-Hill Role: Project / Account Manager What do you look after at OptiCommerce? I oversee the creation of our client’s websites, from liaising with our Design Team to create a design that’s perfect for each client, to working with our Development Team to bring the design to life! Which OptiCommerce project are you…

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OmniChannel for Opticians: What does it mean and do your patients want it?

‘OmniChannel’ sounds like just another marketing buzzword. So how can this new way of communicating with your customers revolutionise the way you do business? Simply put, this strategy links all your online and offline communication channels. Your website, social media, pay-per-click ads, newsletters, PMS and your practice itself become one seamless patient experience. It’s an…

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Email Marketing – Why You Need to Do It!

Marketing messages are most effective when communicated directly to the customer – and where better to reach them than their inbox? 99% of Britons check their email every day* and 59%** of marketers claim that email marketing campaigns represent their biggest return of investment. It’s a cost effective solution that targets your patients in a…

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