Posts by Opticommerce
Google Analytics 4: The Future of Data-Driven Marketing for Eyecare Businesses
Have you heard about the new Google Analytics 4? It’s the latest version of the popular analytics tool from Google, packed with exciting new features!
Read MorePlan the rest of your 2022 Social Media Calendar now!
As winter fast approaches, now is a great time to organize the remainder of your optical social media calendar for 2022. The busiest shopping days of the year are coming up so it’s vital to have a well-prepared and engaging presence on your social media accounts. Here are some key dates for your social media…
Read MorePlan your Social Media Summer Calendar Now!
Summer is finally here! Now is the time to organise your Social Medial optical calendar. Having a constant and engaging mix of notable events, anniversaries and sunshine-filled pictures promotes customer interaction, loyalty and ultimately, sales. Here’s some key dates for your calendar: June is Cataract Awareness Month. June 13 to 19 – Love Your Lenses…
Read MoreVirtual Try-On: How Augmented Reality is impacting the optical industry
Virtual Try-On, or simply VTO, is an augmented reality tool that enables website visitors to visualize products in a 3D experience that traditional photos can’t match. According to Fitting-Box, the leading provider of VTO for the optical industry, the use of augmented reality resources tripled in 2020 to reach 54 million annual VTOs and, this year, the company is on track to pass the 100 million VTOs mark.
Read MoreThe benefits of using Google My Business for your optical practice
You have probably heard of Google My Business (GMB), but are you taking advantage of this extremely powerful and free business listing tool?
Google My Business is much more than a business directory listing service. It is a dynamic asset that helps new and existing customers to find your optical practice, services, and range of products quickly and easily. In many cases, without having to visit your company’s website.
Read MoreeCommerce in the Optical Industry
In 2020 eCommerce skyrocketed as consumers began shopping online more than ever before. COVID-19 and lockdowns have changed shopping habits worldwide, which means that an eCommerce presence is a must-have for optical businesses to compete in an increasingly busy marketplace.
Read MoreWhat is PPC and why should your eyecare practice use it?
PPC or pay-per-click advertising is a highly effective way to get interested or ready-to-buy customers to visit your website or call your practice for a specific service or product (eye test, contact lens fitting, OCT exam). As the name suggests, you get charged by the advertising platform when someone clicks on your advertisement. There are other variations based on views, but these tend to be used for awareness purposes mainly, so we will stick with the area that drives more interactions.
Read MoreMeet Gemma; the OptiCommerce PPC Guru!
Job Title: Senior PPC Analyst What do you look after at OptiCommerce? I am in charge of the Pay Per Click (PPC) activity in the OptiCommerce Marketing Team. It’s my job to make sure that there’s clear communication between myself, the account manager and the client and to work to ensure that we meet…
Read MoreBlogs! Why bother?
When it comes to marketing your optical practice, blogging provides an enduring channel to build your reputation and generate leads. Here’s how… Business blogging isn’t the online equivalent to standing on a soapbox, it’s about showcasing your optical industry expertise in a way that provides genuinely helpful and valuable content to your potential customers.…
Read MoreMeet The OptiCommerce Team: Chris Mantle
Name: Chris Mantle Role: Digital Marketing Manager What do you look after at OptiCommerce: I head up the client marketing services team. We manage and deliver bespoke marketing strategies for our clients that help attract new patients and increase recalls with existing ones. What is the project at work that you’ve been most proud…
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