Posts by Opticommerce

Snapchat vs Instagram?

A little over a year ago, Instagram uploaded a very identical feature of Snapchat – Instagram ‘Stories’. Although at the time it caused a lot of outrage, it has also been one of the speediest features to take off for Instagram in such a short space of time. However, with the introduction of Snapchat Specs…

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Meet the OptiCommerce Team: Maria Martinez

Name: Maria Jesus Martinez Fernandez Role: Web & Graphic Designer Describe working for OptiCommerce in 3 words: Challenging – Learning – Adapting Favourite movie? Mmm… I think is Persepolis… I really loved “Elle” as well Favourite city? Bilbao (Basque Country, North Spain), where I studied at the University. I had so much fun there, made…

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Meet The OptiCommerce Team: George Brooks, Marketing Executive

Name: George Brooks Role: Marketing Executive Describe working for OptiCommerce in 3 words: Dynamic. Challenging. Educational (within the Optics industry) What do you enjoy about your role the most: I enjoy the creativity behind social media marketing Favourite band/artist? Tough one, I’d probably say Pixies or Swans If you could live off of one meal for the rest of your…

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Why Every Practice Needs Content Marketing

When your patients want to book an eye examination, find out about symptoms of common eye conditions or learn about the latest eyewear trends, it’s highly likely that their first port-of-call will be the world wide web. Using their laptops, smartphones and tablets they’ll be searching for answers online.  But you don’t want them looking…

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Meet The OptiCommerce Team: Elle Gabrovska, Creative Team Leader

Name: Elle Gabrovska Role: Creative Team Leader Describe working at OptiCommerce in 3 words: Learn. Teach. Solve. What do you enjoy about being a Creative Team Leader? Being a Creative Leader can be really challenging because the whole team depends on you but this is also the most rewarding part of this job. I love a few…

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How Social Media can benefit your practice

“The question isn’t, ‘What do we want to know about people?’, It’s, ‘What do people want to tell about themselves?’” – Mark Zuckerberg In a world where the digital space is constantly evolving, it probably feels a lot more comfortable to use traditional methods to grow your practice. However, as Bill Gates so rightly stated, “If…

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Top 10 Conversion Tactics To Boost Your Website’s Results

It’s all very well having an amazing website, but if what you need is patients in your practice, how can it help?  Here are our TOP TEN TIPS to boost website conversion and drive traffic into your practice. 1. Loading Speed – make sure your website loads fast, nobody wants to wait around for graphics or fancy scripts…

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Award-Winning Practice Using Omni-Channel Technology

Some end of year reading for you to do on your new tablet or phone (before you go and take stock of the damage done to the waistline over the holiday period!) Take a look at this article in Optician Online Award winning practice Peter Ivins Eye Care in Glasgow took the top gong this year…

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Why is Getting a High Quality ‘Mobile Responsive Website’ More Important Now Than Ever If You Want A Floods OF New Patients Finding You Online?

Google is the number one way in which patients and customers will find your optical practice. So keeping up with the latest developments in an arena that has a direct impact on the stream of leads and patients your web presence can generate for you is essential for the savvy practice owner. On 21st April 2015,…

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