eCommerce Website

What exactly is an eCommerce website

An eCommerce website allows you to sell your products online - from contact lenses and sunglasses, to full prescription spectacles. Your eCommerce website will be designed with optics in mind. Our automatically updated frame catalogues allow you to display high quality images, along with up to date and accurate information on colours/sizes and materials on many frame ranges.

Your practice will be open 24/7, with consumers able to order their glasses/sunglasses or contacts from you, whenever they are ready.

Ecommerce will be the norm for optical practices in the future, get ahead of your competitors now. Reap the rewards of increased sales in 2020 and in the future when your experience will be a huge asset.


What does a eCommerce website include?

Your eCommerce website allows you to choose full frame catalogues for 5 brands. It will link to the payment gateways of your choice: e.g. Paypal, SagePay, ApplePay, credit card payment etc. Our modular approach allows you to offer any or all of contact lens, sunglasses or full prescription glasses for sale online. Your site can develop, as you’re ready to take on the sales.

Our intuitive navigation is designed to increase conversion and reduce drop outs before checkout. Your website will feature eye catching design to showcase your brand and lead browsers to become purchasers.

Is an eCommerce website the right choice for me?

Are you looking towards the future of optics? Do you want to be firmly established online using cutting edge technology to provide safe and expert eye care to your patients?

If the answer to those questions is yes, then an OptiCommerce eCommerce website is the right choice for you. Technological developments continue to develop solutions to historical barriers to online optical purchases. OptiCommerce Add On modules can allow you have a Virtual Try on facility or a PD measurement tool to increase conversion and allow you to make expert sales in an e-commerce environment.

Click and Collect IN STORE


Which Website Solution is Right for You?

From a single practice website to a fully functional eCommerce business – we have the solution to fit YOU

Fully Mobile Optimised
All images and text will resize and reorder to ensure the site loads quickly on mobile and is easy to read and navigate
Optical Themed Design
Built around a converting framework to match your practice image and corporate colours
About You
Introduce your staff, products and services with photos, bios, service description and product demonstrations
No limit to page numbers
We will guide you to map your site to ensure you have all the pages you need without the site becoming unnavigable
Extensive Library of Expert Content
Choose from pre written articles on a range of eye health and service topics positioning you as local experts
All images sourced and licenced for you
We source and include the licence for all brand and optical images used on your site, giving you peace of mind
Lead Capture Forms
Lead capture forms for offers and sign ups to marketing communications are included along with an auto responder set up
Option to Integrate with third party review sites
Do you encourage your happy customers to leave reviews – we can integrate with third party review sites to give your great reviews the visibility they deserve
Integrate with live diary booking system
We are experienced at creating integrations with live diary booking systems
Request an appointment page
If you don’t have a live diary system, we can create a request an appointment page to allow patients and prospects to request appointments even when you’re closed
Google Map Link
Your site will include a link to google maps on the contact page, showing an accessible map to your practice and allowing patients to find you easily
Brand page
Display your selected brands on a unique page, including brand images and copy for each of your frame ranges
Ability to Incorporate Enhanced Features
Incorporate social media feeds, testimonials, videos and google 360 tours
Easy to Use Content Management
Easy to make simple changes to your website (e.g. add a blog, change your opening hours, add a new member of staff)
Google Analytics is included on the site – track visitor numbers and stats on a monthly basis, see where your visitors are coming from and what they are looking at
Five frame Brand Catalogues
Showcase the frame brands you stock in-store with a catalogue that mirrors the full current collection
Option to purchase additional catalogues
Add to your package by purchasing additional catalogues for your website
Frame Search facility
Easy to use search facility, allowing customers to filter on size, sex, material and shape
Frame images Images for each colour option in a frame style
Frame descriptions Description of each frame taken from the manufacturers information
Ecommerce designed for Optics
Allow customers to view, select and purchase combinations of frames, glasses, contact lenses and accessories
Guided Lens options based on prescription
Guide your customers towards lens options that will work with their prescription with our intuitive lens module
Safe Prescription Storage
Allow customers to upload new prescriptions, or use a saved prescription
Multiple Payment Gateways
Link with your choice of multiple payment systems e.g. Paypal, SagePay, ApplePay, credit card payment
Reward and subscription programmes
Reward your loyal customers or introduce an easy to use subscription option for contact lens customers
Flexible pricing options
Choose your pricing option e.g. multiplier on supplier list prices, individual entered pricing, different multipliers for different brands etc

Your Journey to Digital Success Starts Here

Transform your Online Presence, Connect with New Patients, Drive New Business and Profit