What does a eCommerce website include?
Your eCommerce website allows you to choose full frame catalogues for 5 brands. It will link to the payment gateways of your choice: e.g. Paypal, SagePay, ApplePay, credit card payment etc. Our modular approach allows you to offer any or all of contact lens, sunglasses or full prescription glasses for sale online. Your site can develop, as you’re ready to take on the sales.
Our intuitive navigation is designed to increase conversion and reduce drop outs before checkout. Your website will feature eye catching design to showcase your brand and lead browsers to become purchasers.
Is an eCommerce website the right choice for me?
Are you looking towards the future of optics? Do you want to be firmly established online using cutting edge technology to provide safe and expert eye care to your patients?
If the answer to those questions is yes, then an OptiCommerce eCommerce website is the right choice for you. Technological developments continue to develop solutions to historical barriers to online optical purchases. OptiCommerce Add On modules can allow you have a Virtual Try on facility or a PD measurement tool to increase conversion and allow you to make expert sales in an e-commerce environment.
Click and Collect IN STORE
Which Website Solution is Right for You?
From a single practice website to a fully functional eCommerce business – we have the solution to fit YOU
|Fully Mobile Optimised
All images and text will resize and reorder to ensure the site loads quickly on mobile and is easy to read and navigate
|Optical Themed Design
Built around a converting framework to match your practice image and corporate colours
Introduce your staff, products and services with photos, bios, service description and product demonstrations
|No limit to page numbers
We will guide you to map your site to ensure you have all the pages you need without the site becoming unnavigable
|Extensive Library of Expert Content
Choose from pre written articles on a range of eye health and service topics positioning you as local experts
|All images sourced and licenced for you|
We source and include the licence for all brand and optical images used on your site, giving you peace of mind
|Lead Capture Forms
Lead capture forms for offers and sign ups to marketing communications are included along with an auto responder set up
|Option to Integrate with third party review sites
Do you encourage your happy customers to leave reviews – we can integrate with third party review sites to give your great reviews the visibility they deserve
|Integrate with live diary booking system
We are experienced at creating integrations with live diary booking systems
|Request an appointment page
If you don’t have a live diary system, we can create a request an appointment page to allow patients and prospects to request appointments even when you’re closed
|Google Map Link
Your site will include a link to google maps on the contact page, showing an accessible map to your practice and allowing patients to find you easily
Display your selected brands on a unique page, including brand images and copy for each of your frame ranges
|Ability to Incorporate Enhanced Features
Incorporate social media feeds, testimonials, videos and google 360 tours
|Easy to Use Content Management
Easy to make simple changes to your website (e.g. add a blog, change your opening hours, add a new member of staff)
Google Analytics is included on the site – track visitor numbers and stats on a monthly basis, see where your visitors are coming from and what they are looking at
|Five frame Brand Catalogues
Showcase the frame brands you stock in-store with a catalogue that mirrors the full current collection
|Option to purchase additional catalogues
Add to your package by purchasing additional catalogues for your website
|Frame Search facility
Easy to use search facility, allowing customers to filter on size, sex, material and shape
|Frame images Images for each colour option in a frame style|
|Frame descriptions Description of each frame taken from the manufacturers information|
|Ecommerce designed for Optics
Allow customers to view, select and purchase combinations of frames, glasses, contact lenses and accessories
|Guided Lens options based on prescription
Guide your customers towards lens options that will work with their prescription with our intuitive lens module
|Safe Prescription Storage
Allow customers to upload new prescriptions, or use a saved prescription
|Multiple Payment Gateways
Link with your choice of multiple payment systems e.g. Paypal, SagePay, ApplePay, credit card payment
|Reward and subscription programmes
Reward your loyal customers or introduce an easy to use subscription option for contact lens customers
|Flexible pricing options
Choose your pricing option e.g. multiplier on supplier list prices, individual entered pricing, different multipliers for different brands etc