LATEST NEWS

How Effective is Your Website at Selling Your Brand?

Customers are fickle and are used to shopping around for the most convenient services. Google search results dictate your business’...

Meet The OptiCommerce Team: Andrea Chance-Hill

Name: Andrea Chance-Hill Role: Project / Account Manager What do you look after at OptiCommerce? I oversee the creation of...

Marketing Trends for Websites and Digital. Looking Forward to 2020!

So what are the big marketing trends for 2020 going to be?   How can you implement them to fully...

OmniChannel for Opticians: What does it mean and do your patients want it?

‘OmniChannel’ sounds like just another marketing buzzword. So how can this new way of communicating with your customers revolutionise the...
Email Marketing – Why You Need to Do It!

Email Marketing – Why You Need to Do It!

Marketing messages are most effective when communicated directly to the customer – and where better to reach them than their...

Mobile Responsiveness. Why does it matter?

The way we use the Internet has changed beyond recognition over the past decade. Do you ever think about how...

Your Optical Brand: How to Tell Your Stories

What makes one Optical Brand stand out from another? How can you connect with your customers and keep them coming...

Snapchat vs Instagram?

A little over a year ago, Instagram uploaded a very identical feature of Snapchat – Instagram ‘Stories’. Although at the...

Meet the OptiCommerce Team: Maria Martinez

Name: Maria Jesus Martinez Fernandez Role: Web & Graphic Designer Describe working for OptiCommerce in 3 words: Challenging – Learning...

Meet The OptiCommerce Team: George Brooks, Marketing Executive

Name: George Brooks Role: Marketing Executive Describe working for OptiCommerce in 3 words: Dynamic. Challenging. Educational (within the Optics industry) What do you...

Why Every Practice Needs Content Marketing

When your patients want to book an eye examination, find out about symptoms of common eye conditions or learn about...

Meet The OptiCommerce Team: Elle Gabrovska, Creative Team Leader

Name: Elle Gabrovska Role: Creative Team Leader Describe working at OptiCommerce in 3 words: Learn. Teach. Solve. What do you enjoy about...