LATEST NEWS

OmniChannel for Opticians: What does it mean and do your patients want it?

‘OmniChannel’ sounds like just another marketing buzzword. So how can this new way of communicating with your customers revolutionise the...
Email Marketing – Why You Need to Do It!

Email Marketing – Why You Need to Do It!

Marketing messages are most effective when communicated directly to the customer – and where better to reach them than their...

Mobile Responsiveness. Why does it matter?

The way we use the Internet has changed beyond recognition over the past decade. Do you ever think about how...

Your Optical Brand: How to Tell Your Stories

What makes one Optical Brand stand out from another? How can you connect with your customers and keep them coming...

Snapchat vs Instagram?

A little over a year ago, Instagram uploaded a very identical feature of Snapchat – Instagram ‘Stories’. Although at the...

Meet the OptiCommerce Team: Maria Martinez

Name: Maria Jesus Martinez Fernandez Role: Web & Graphic Designer Describe working for OptiCommerce in 3 words: Challenging – Learning...

Meet The OptiCommerce Team: George Brooks, Marketing Executive

Name: George Brooks Role: Marketing Executive Describe working for OptiCommerce in 3 words: Dynamic. Challenging. Educational (within the Optics industry) What do you...

Why Every Practice Needs Content Marketing

When your patients want to book an eye examination, find out about symptoms of common eye conditions or learn about...

Meet The OptiCommerce Team: Elle Gabrovska, Creative Team Leader

Name: Elle Gabrovska Role: Creative Team Leader Describe working at OptiCommerce in 3 words: Learn. Teach. Solve. What do you enjoy about...

How Social Media can benefit your practice

“The question isn’t, ‘What do we want to know about people?’, It’s, ‘What do people want to tell about themselves?’”...

Top 10 Conversion Tactics To Boost Your Website’s Results

It’s all very well having an amazing website, but if what you need is patients in your practice, how can...

Award-Winning Practice Using Omni-Channel Technology

Some end of year reading for you to do on your new tablet or phone (before you go and take...