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Marketing Trends for Websites and Digital. Looking Forward to 2020!

So what are the big marketing trends for 2020 going to be?   How can you implement them to fully...
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OmniChannel for Opticians: What does it mean and do your patients want it?

‘OmniChannel’ sounds like just another marketing buzzword. So how can this new way of communicating with your customers revolutionise the...
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Email Marketing – Why You Need to Do It!

Marketing messages are most effective when communicated directly to the customer – and where better to reach them than their...
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Mobile Responsiveness. Why does it matter?

The way we use the Internet has changed beyond recognition over the past decade. Do you ever think about how...
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Your Optical Brand: How to Tell Your Stories

What makes one Optical Brand stand out from another? How can you connect with your customers and keep them coming...
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Snapchat vs Instagram?

A little over a year ago, Instagram uploaded a very identical feature of Snapchat – Instagram ‘Stories’. Although at the...
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Meet the OptiCommerce Team: Maria Martinez

Name: Maria Jesus Martinez Fernandez Role: Web & Graphic Designer Describe working for OptiCommerce in 3 words: Challenging – Learning...
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Meet The OptiCommerce Team: George Brooks, Marketing Executive

Name: George Brooks Role: Marketing Executive Describe working for OptiCommerce in 3 words: Dynamic. Challenging. Educational (within the Optics industry) What do you...
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Why Every Practice Needs Content Marketing

When your patients want to book an eye examination, find out about symptoms of common eye conditions or learn about...
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Meet The OptiCommerce Team: Elle Gabrovska, Creative Team Leader

Name: Elle Gabrovska Role: Creative Team Leader Describe working at OptiCommerce in 3 words: Learn. Teach. Solve. What do you enjoy about...
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How Social Media can benefit your practice

“The question isn’t, ‘What do we want to know about people?’, It’s, ‘What do people want to tell about themselves?’”...
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Top 10 Conversion Tactics To Boost Your Website’s Results

It’s all very well having an amazing website, but if what you need is patients in your practice, how can...
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