So what are the big marketing trends for 2020 going to be?

 

How can you implement them to fully integrate into your digital marketing? Here are the top four marketing trends which our experts think will shape and define marketing strategy during 2020!

 

Augmented Reality

Augmented Reality (AR) is about to go mainstream, as big brands such as Samsung, Apple and Facebook enter the fray. The technology combines digital images with the real world and is becoming increasingly popular. Consumers are becoming more familiar with AR through the use of Snapchat filters and games like Pokémon Go.

Our Virtual Try On provided by Fitting Box is a great example of how AR could be integrated into your customer journey. It helps customers connect with your products before they’ve even held them. It can enhance a patient’s online experience and even boost offline purchases at your practice.

Integrated Video

Did you know that the average user spends 88% more time on a website with video content?* That’s an enormous opportunity for any optician practice looking to engage with prospective patients online. Perhaps they want to find out more about your practice with a home page introduction video? Or take a 360-degree tour around your premises? Instagram and Snapchat stories are also a great way to connect with younger customers.

This highly engaging content helps build a personal relationship with your customers, and ensures you stay front-of-mind when they’re looking to book an eye test or buy frames. In fact, 72% of people prefer to learn about a company via video** rather than website copy. And as a result, more and more businesses are opting to integrate video content across their website, email and social media output.

Mobile First Approach

53% of website traffic is now generated through mobile devices+, so get set to prioritise a mobile-first user experience on your website and email channels in 2020. In practice, this means you should ensure that your layouts, fonts and menus are designed dynamically, to change shape and size depending on the device they are being used on.

With regards to copy, make it concise!

 

 

Social Media Community Building

45% of the world’s population is on social media++, but with so much content out there now, it’s tricky to cut through the noise. Savvy marketers are looking to maximise engagement by building online communities around their content.

Maximise your audience engagement by tapping into the local community spirit that surrounds your practice. For example, if you support local causes, make sure you shout about them. You could even use existing customers as brand ambassadors and incorporate their video testimonials across your channels.

 

 

* Oberlo 10 Video Marketing Statistics for 2019

** Wyzowl: The State of Video Marketing 2018

+ Wolfgang E-commerce Report 2019

++ Statista: Number of Social Network Users Worldwide from 2010-2021