Summer is finally here! Now is the time to organise your Social Medial optical calendar. Having a constant and engaging mix of notable events, anniversaries and sunshine-filled pictures promotes customer interaction, loyalty and ultimately, sales.
Here’s some key dates for your calendar:
- June is Cataract Awareness Month.
- June 13 to 19 – Love Your Lenses Week – a week to inspire conversation around and encourage patients to consider contact lenses.
- June 27 – National Sunglasses Day – a great time to promote a flash sale on the latest frames.
- June 27 to July 3 – Deafblind Awareness Week– beginning on Helen Keller’s birthday, the week is a perfect opportunity to advocate for disability rights.
- July 23 is World Sjögren’s Day, the birthday of the eponymous syndrome discoverer.
Summer is a great time to spread awareness on eyecare’s links with seasonal fevers, particularly among children and the importance of polarized sunglasses.
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