Virtual Try-On: How Augmented Reality is impacting the optical industry

Virtual Try-On, or simply VTO, is an augmented reality tool that enables website visitors to visualize products in a 3D experience that traditional photos can’t match. According to Fitting-Box, the leading provider of VTO for the optical industry, the use of augmented reality resources tripled in 2020 to reach 54 million annual VTOs and, this year, the company is on track to pass the 100 million VTOs mark.

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