What exactly is a brochure website?
A brochure website acts as an introduction to your practice. Easy to navigate with a click or a swipe and as accessible on mobile as it is on desktop. Eye catching design and well written copy combine to create the perfect way for people to see what makes your optician practice unique.
Once potential patients have found out all about you, the site should encourage them to call or click, to book an appointment.
A well, presented brochure website is a great place to start, to unlock the potential of the web for your practice.
What does a brochure website include?
All OptiCommerce brochure websites are fully mobile optimised. Your site can be integrated with a live booking system or use a request an appointment system. We will take your logo, practice image and corporate colours and use them to create a visually stunning and technically savvy website, showcasing both your practice and clinical specialities.
A library of expert articles can be used to create a valuable resource for patients and prospects seeking information about eye care and knowledge about the latest treatments. You will be able to show which brands you stock in store, link to any social media platforms you use and to a google map page to help people to locate your business.
Is a brochure website the right choice for me?
Brochure websites present a cost-effective way to create a web presence. They are a great way to drive visitors to an online booking system and present you as the local eye care experts.
OptiCommerce websites are created using a modular system that means when you are ready to move to the next stage and take on a catalogue or eCommerce website – you can simply build on what you’ve already got. Our contact lens eCommerce module can be added to an existing OptiCommerce brochure site as soon as you’re ready to take the next step.
Which Website Solution is Right for You?
From a single practice website to a fully functional eCommerce business – we have the solution to fit YOU
|Fully Mobile Optimised
All images and text will resize and reorder to ensure the site loads quickly on mobile and is easy to read and navigate
|Optical Themed Design
Built around a converting framework to match your practice image and corporate colours
Introduce your staff, products and services with photos, bios, service description and product demonstrations
|No limit to page numbers
We will guide you to map your site to ensure you have all the pages you need without the site becoming unnavigable
|Extensive Library of Expert Content
Choose from pre written articles on a range of eye health and service topics positioning you as local experts
|All images sourced and licenced for you|
We source and include the licence for all brand and optical images used on your site, giving you peace of mind
|Lead Capture Forms
Lead capture forms for offers and sign ups to marketing communications are included along with an auto responder set up
|Option to Integrate with third party review sites
Do you encourage your happy customers to leave reviews – we can integrate with third party review sites to give your great reviews the visibility they deserve
|Integrate with live diary booking system
We are experienced at creating integrations with live diary booking systems
|Request an appointment page
If you don’t have a live diary system, we can create a request an appointment page to allow patients and prospects to request appointments even when you’re closed
|Google Map Link
Your site will include a link to google maps on the contact page, showing an accessible map to your practice and allowing patients to find you easily
Display your selected brands on a unique page, including brand images and copy for each of your frame ranges
|Ability to Incorporate Enhanced Features
Incorporate social media feeds, testimonials, videos and google 360 tours
|Easy to Use Content Management
Easy to make simple changes to your website (e.g. add a blog, change your opening hours, add a new member of staff)
Google Analytics is included on the site – track visitor numbers and stats on a monthly basis, see where your visitors are coming from and what they are looking at
|Five frame Brand Catalogues
Showcase the frame brands you stock in-store with a catalogue that mirrors the full current collection
|Option to purchase additional catalogues
Add to your package by purchasing additional catalogues for your website
|Frame Search facility
Easy to use search facility, allowing customers to filter on size, sex, material and shape
Images for each colour option in a frame style
Description of each frame taken from the manufacturers information
|Ecommerce designed for Optics
Allow customers to view, select and purchase combinations of frames, glasses, contact lenses and accessories
|Guided Lens options based on prescription
Guide your customers towards lens options that will work with their prescription with our intuitive lens module
|Safe Prescription Storage
Allow customers to upload new prescriptions, or use a saved prescription
|Multiple Payment Gateways
Link with your choice of multiple payment systems e.g. Paypal, SagePay, ApplePay, credit card payment
|Reward and subscription programmes
Reward your loyal customers or introduce an easy to use subscription option for contact lens customers
|Flexible pricing options
Choose your pricing option e.g. multiplier on supplier list prices, individual entered pricing, different multipliers for different brands etc