Paid-Search Advertising
Pay Per Click advertising – targeted, focused adverts appearing only to people who are searching for your services. You only pay when they click! As a Google Partner Agency we have the inside track on effective optics focused Google PPC as well as remarketing and social media campaigns.
Social Media Management
We source and post relevant and engaging content for your followers, positioning you as the local expert on all optical topics. We will drive traffic to your site by showcasing products and we run Facebook adverts and Twitter campaigns to build your following and increase engagement .
Search Engine Optimisation
With SEO, all the action happens behind the scenes, but getting it right is vital in ensuring that your website is visible when patients are searching. We analyse what you have, and make sure we put in place any changes you need to bring your site up to the top of any search results page!
Email Marketing
E-mail marketing is a powerful and cost-effective way to communicate with your patients. You can send recall letters, promotions, health information... Keeping in touch with your customers is crucial in retaining their business. OptiCommerce makes it easy.
Blog Writing
Blogs drive traffic to your site from search engines and can be linked to your social media. Engaging subjects and well written content will position you as the authority in your local area. It also adds that personal touch and helps customers connect with your staff.
Results and Reporting
It comes at the end, but it’s the most important part! Understanding how your campaigns are working is vital to the success of your Digital Marketing. We will contact you every month by email or phone to ensure that your campaigns are delivering for your business.
Digital Marketing Packages for Opticians
Working with our clients, we’ve devised these three simple to understand marketing packages. Each one contains the elements you need to get the most out of your Digital Marketing, whether you’re looking to power up profits on your ecommerce site, drive new patients to your practice or simply make sure that you’re top of the search list in your local area.
| SILVER PACKAGE |
|---|
| SEO Audit of your site Design of a tailored Marketing Strategy 6 Blogs per year |
| Social Media Management 8 content pieces on Facebook and Twitter per month |
| PPC: 3 campaigns per year Based on up to 20 keywords with landing pages, site banners and call recording Google analytics and telephone number tracking |
| 3 Email Newsletters per year |
| Monthly reporting by email |
| GOLD PACKAGE |
|---|
| SEO Audit of your site Design of a tailored Marketing Strategy 12 Blogs per year Annual SEO Review |
| Social Media Management 8 content pieces on Facebook and Twitter Including redesign 1 advert and 1 boost per month |
| PPC: 10 campaigns per year Based on up to 20 keywords, includes landing pages, site banners and call recording Google analytics and telephone number tracking |
| 6 Email Newsletters per year |
| Monthly reporting by email Quarterly phone meetings |
| PLATINUM PACKAGE |
|---|
| SEO Audit of your site Design of a tailored Marketing Strategy 24 Blogs per year Bi-Annual SEO Review |
| Social Media Management 12 content pieces on Facebook and Twitter Bespoke design 2 adverts and 2 boosts per month Instagram Strategy and Management |
| PPC: 20 campaigns per year Based on unlimited keywords, includes landing pages, site banners and call recording Google analytics and telephone number tracking |
| 12 Email Newsletters per year |
| Monthly reports by email Monthly phone meetings |
| SILVER PACKAGE |
|---|
| 6 Blogs per year 8 content pieces on Facebook and Twitter per month PPC: 3 campaigns per year 3 Email Newsletters per year |
| GOLD PACKAGE |
|---|
| 12 Blogs per year 8 content pieces on Facebook and Twitter 1 advert and 1 boost per month PPC: 10 campaigns per year 6 Email Newsletters per year |
| PLATINUM PACKAGE |
|---|
| 24 Blogs per year 12 content pieces on Facebook and Twitter Instagram Strategy and Management PPC: 20 campaigns per year 12 Email Newsletters per year Monthly phone meetings |
Arrange a FREE one hour consultation
Find out what Digital Marketing could do for your business by contacting us today