- Our entry-level marketing package
- Ideal for single location practices
- Clinical services focused (e.g. eye exams.)
- Ideally suited to In-practice marketing, (drive-to-store) model.
- Not suited for eCommerce.
- High-value single practices, or small group of 2-3 practices
- Perfect foundation for those businesses looking to increase and accelerate online visibility.
- Best fit for In practice, (drive-to-store) model.
- Can also be used as the basis for eCommerce only with additional products including SEO & advanced PPC.
- Best designed for single, high-value practices or small chains.
- Recommended in parallel with one of our SEO packages.
- Perfect fit for In-practice and online retail models.
- Can also be used as the basis for practice or stand-alone eCommerce only with additional products including SEO & advanced PPC.
Powerful Digital Marketing for Your Optical Business
You've got a great website, but how can you be found in the crowded digital space?
Our Digital Marketing is tailored specifically for the Optical Industry and is designed to cut through the noise of the busy digital arena, and ensure you are visible to people searching for the services you offer, in your local area.
DIGITAL MARKETING FEATURES
Pay Per Click advertising – targeted, focused adverts appearing only to people who are searching for your services. You only pay when they click! As a Google Partner Agency we have the inside track on effective optics focused Google PPC as well as remarketing and social media campaigns.
Social Media Management
We source and post relevant and engaging content for your followers, positioning you as the local expert on all optical topics. We will drive traffic to your site by showcasing products and we run Facebook adverts and Twitter campaigns to build your following and increase engagement.
Search Engine Optimization
With SEO, all the action happens behind the scenes, but getting it right is vital in ensuring that your website is visible when patients are searching. We analyse what you have, and make sure we put in place any changes you need to bring your site up to the top of any search results page!
Email marketing is a powerful and cost-effective way to communicate with your patients. You can send recall letters, promotions and health information. Keeping in touch with your customers is crucial in retaining their business. OptiCommerce makes it easy.
Blogs drive traffic to your site from search engines and can be linked to your social media. Engaging subjects and well written content will position you as the authority in your local area. It also adds that personal touch and helps customers connect with your staff.
Results and Reporting
It comes at the end, but it’s the most important part! Understanding how your campaigns are working is vital to the success of your Digital Marketing. We will contact you every month by email or phone to ensure that your campaigns are delivering for your business.
“The whole website looks a lot fresher. It’s time to engage the younger audience who are more engaged in social media. To introduce regular social media will increase brand awareness.”
Manjula and James Alexander
“It’s a lot more modern and user friendly. I think we have attracted more new patients through them finding us on our new website. Opticommerce have been easy to work with.”
“I think it’s made a massive difference both how it’s used externally and how it’s used internally. I feel like the Contact Lens Practice now has a better digital presence.”
“The support from Opticommerce from start to finish has been phenomenal. They have held my hand all the way through the process. It’s been seamless.”
Book a Demo
Start your journey to digital success here.