Powerful Digital Marketing for Opticians

We source and post relevant and engaging content for your followers, positioning you as the local expert on all optical topics. We will drive traffic to your site by showcasing products and we run Facebook adverts and Twitter campaigns to build your following and increase engagement.

Paid-Search Advertising

Pay Per Click advertising – targeted, focused adverts appearing only to people who are searching for your services. You only pay when they click! As a Google Partner Agency we have the inside track on effective optics focused Google PPC as well as remarketing and social media campaigns.

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Social Media Management

We source and post relevant and engaging content for your followers, positioning you as the local expert on all optical topics. We will drive traffic to your site by showcasing products and we run Facebook adverts and Twitter campaigns to build your following and increase engagement .

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Search Engine Optimisation

With SEO, all the action happens behind the scenes, but getting it right is vital in ensuring that your website is visible when patients are searching. We analyse what you have, and make sure we put in place any changes you need to bring your site up to the top of any search results page!

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Email Marketing

E-mail marketing is a powerful and cost-effective way to communicate with your patients. You can send recall letters, promotions, health information... Keeping in touch with your customers is crucial in retaining their business. OptiCommerce makes it easy.

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Blog Writing

Blogs drive traffic to your site from search engines and can be linked to your social media. Engaging subjects and well written content will position you as the authority in your local area. It also adds that personal touch and helps customers connect with your staff.

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Results and Reporting

It comes at the end, but it’s the most important part! Understanding how your campaigns are working is vital to the success of your Digital Marketing. We will contact you every month by email or phone to ensure that your campaigns are delivering for your business.

Digital Marketing Packages for Opticians

Working with our clients, we’ve devised these three simple to understand marketing packages. Each one contains the elements you need to get the most out of your Digital Marketing, whether you’re looking to power up profits on your ecommerce site, drive new patients to your practice or simply make sure that you’re top of the search list in your local area.

SILVER PACKAGE
SEO Audit of your site
Design of a tailored Marketing Strategy
6 Blogs per year
Social Media Management
8 content pieces on Facebook and Twitter per month
PPC: 3 campaigns per year
Based on up to 20 keywords with landing pages,
site banners and call recording
Google analytics and telephone number tracking
3 Email Newsletters per year
Monthly reporting by email
GOLD PACKAGE
SEO Audit of your site
Design of a tailored Marketing Strategy
12 Blogs per year
Annual SEO Review
Social Media Management
8 content pieces on Facebook and Twitter
Including redesign
1 advert and 1 boost per month
PPC: 10 campaigns per year
Based on up to 20 keywords, includes
landing pages, site banners and call recording
Google analytics and telephone number tracking
6 Email Newsletters per year
Monthly reporting by email
Quarterly phone meetings
PLATINUM PACKAGE
SEO Audit of your site
Design of a tailored Marketing Strategy
24 Blogs per year
Bi-Annual SEO
Review
Social Media Management
12 content pieces on Facebook and Twitter
Bespoke design
2 adverts and 2 boosts per month
Instagram Strategy and Management
PPC: 20 campaigns per year
Based on unlimited keywords, includes
landing pages, site banners and call recording
Google analytics and telephone number tracking
12 Email Newsletters per year
Monthly reports by email
Monthly phone meetings
SILVER PACKAGE
6 Blogs per year
8 content pieces on Facebook and Twitter per month
PPC: 3 campaigns per year
3 Email Newsletters per year
GOLD PACKAGE
12 Blogs per year
8 content pieces on Facebook and Twitter
1 advert and 1 boost per month
PPC: 10 campaigns per year
6 Email Newsletters per year
PLATINUM PACKAGE
24 Blogs per year
12 content pieces on Facebook and Twitter
Instagram Strategy and Management
PPC: 20 campaigns per year
12 Email Newsletters per year
Monthly phone meetings

Arrange a FREE one hour consultation

Find out what Digital Marketing could do for your business by contacting us today