Our experienced marketing professionals will take their knowledge of the optical industry and combine that with our understanding of your business goals. They will use this information to create a marketing strategy specifically tailored for your business.
Combining all the elements of your Gold package, they will look at the tone of your social media posting, what type of blogs and content will drive the type of traffic you need, to your website and which search words are ranking high in your area.
You’ll receive a monthly email from us, with updates on how all the activity we’re undertaking for you is performing. We’ll review your account on a regular basis to highlight areas that are working well and those that need updating.
Understanding your return on investment is one of the strengths of digital marketing, so we make sure that you have all the information to understand exactly where your leads are coming from, and what they’ve cost to generate.
Once a quarter, we’ll set up a phone meeting, so we can discuss in depth with you what your marketing package is delivering for you and how we can make that even better!
Search Engine Optimisation (SEO)
Search Engine Optimisation largely happens behind the scenes on your website. Google and other search engines look for well structured websites, which load quickly, have relevant information and where people don’t just click on and click off, but spend time browsing and reading.
We’ll undertake a review of your website, to see how attractive it is to search engines and give you recommendations of things that you could change or improve.
One of the biggest differentiators for SEO is the provision of new and fresh content on your website. Your Gold package gives you 12 blogs a year; fresh, expert content which will help to build your site’s visibility. Blog subjects will be based around the top performing keywords from your review, ensuring you continue to attract the right types of prospects to your site.
Every year we’ll undertake an annual review to ensure that your site is still performing as it should – search engine algorithms change over time, so an annual review ensures that your site structure keeps up to date with any changes that have been introduced.
Maintain contact with your customers in between their appointments with our regular email newsletter services. As part of your Gold package we’ll send out 6 emails across the year to your email customer list.
Filled with interesting information about relevant eye health topics, you also have the option to include news about your practice and staff plus any current offers you are running.
Social Media Management
An active social media presence creates a positive impression for prospects considering using your services. Your Gold Marketing package includes 8 posts per month on your choice of 2 from either Facebook , Twitter or Instagram.
We’ll review your page set up, and redesign and optimise your existing social pages to ensure your pages reflect your business and brand. In addition we’ll set up one advert and one boost per month on Facebook for you – enabling you to reach people in your local area and extend your audience beyond those people who are already following you.
Pay Per Click (PPC)
Pay Per Click advertising is a great, cost effective way to connect with people who are looking for your services, in your local area. Our Google experts will review your business objectives and build up to 10 optimised campaigns with landing pages for you every year.
When people are searching online for your services, your pay per click advert will appear at the top of the Google search page. Compelling copy encourages them to click, they will then find an informative landing page which includes a form to collect their contact details. Your campaigns are based on keywords that Google shows are attracting the types of leads you are looking for in your area – your Gold package allows you up to 20 keywords, allowing your campaign to be based on a range of terms to attract a wide audience.
You only pay for the lead when someone clicks on your advertisement, ensuring that you only pay for people who are interested in what you have to offer. All your leads and conversions are tracked with call recording (where available).