As winter fast approaches, now is a great time to organize the remainder of your optical social media calendar for 2022. The busiest shopping days of the year are coming up so it’s vital to have a well-prepared and engaging presence on your social media accounts.
Here are some key dates for your social media calendar:
- November is Eye Injury Awareness Month
- Black Friday, November 25
- Cyber Monday, November 28
Social media tips and tricks for the remainder of the year
In order for your business to stand out online you’ll need to cut through the digital noise and reach your customers impactfully. Now is the time to put in place a structure for your social media posting for the remainder of the year, particularly during those busy holiday periods. With this in mind, here are some ideas and best practice tips that your optical business can action immediately to bolster your online presence.
Provide useful content
By providing helpful and informative content, your patients will appreciate the assistance you can give them over what can be a challenging period. It will separate you from your competitors too.
Engage with your audience
Retailers can expect to receive 18% more social media messages in November and December. Remember to check your Direct Messages regularly and reply to questions and comments promptly to build trust and engagement amongst your online audience.
Ensure your customers can purchase via social media
As we gear towards the holiday season the demand for purchasing on social media grows exponentially, with 28% of consumers expected to use social media for shopping. Make sure your Facebook Shop is activated and that your practice utilizes shoppable posts on Instagram to engage buyers and increase revenue.
Tap into the power of video content
Does your practice make use of video content on social media? Video content provides an engaging way to speak directly to your audience. I Inject some fun into your optical brand. Your customers will appreciate the personal touch!
Update your business hours
It’s also important that your customers are aware of your store opening and closing hours. Use tools such as Online Listing Manager, where you can update and edit your store information, wherever it exists online, all from one place, quickly and easily.
Need some help?
OptiCommerce has a wide variety of efficient and effective digital marketing packages, specially built for the optical industry. Talk to our digital marketing experts today and take the stress out of managing your online presence, allowing you more time to focus on what matters most, delivering best-in-class patient care.