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The benefits of using Google My Business for your optical practice

The benefits of using Google My Business for your optical practice

You have probably heard of Google My Business (GMB), but are you taking advantage of this extremely powerful and free...
eCommerce in the Optical Industry

eCommerce in the Optical Industry

    In 2020 eCommerce skyrocketed as consumers began shopping online more than ever before. COVID-19 and lockdowns have changed...
What is PPC and why should your eyecare practice use it?

What is PPC and why should your eyecare practice use it?

    PPC or pay-per-click advertising is a highly effective way to get interested or ready-to-buy customers to visit your...

Meet Gemma; the OptiCommerce PPC Guru!

Job Title: Senior PPC Analyst   What do you look after at OptiCommerce? I am in charge of the Pay...

Blogs! Why bother?

When it comes to marketing your optical practice, blogging provides an enduring channel to build your reputation and generate leads....

Meet The OptiCommerce Team: Chris Mantle

  Name: Chris Mantle Role: Digital Marketing Manager What do you look after at OptiCommerce: I head up the client...

How Effective is Your Website at Selling Your Brand?

Customers are fickle and are used to shopping around for the most convenient services. Google search results dictate your business’...

Meet The OptiCommerce Team: Andrea Chance-Hill

Name: Andrea Chance-Hill Role: Project / Account Manager What do you look after at OptiCommerce? I oversee the creation of...

Marketing Trends for Websites and Digital. Looking Forward to 2020!

So what are the big marketing trends for 2020 going to be?   How can you implement them to fully...

OmniChannel for Opticians: What does it mean and do your patients want it?

‘OmniChannel’ sounds like just another marketing buzzword. So how can this new way of communicating with your customers revolutionise the...
Email Marketing – Why You Need to Do It!

Email Marketing – Why You Need to Do It!

Marketing messages are most effective when communicated directly to the customer – and where better to reach them than their...

Mobile Responsiveness. Why does it matter?

The way we use the Internet has changed beyond recognition over the past decade. Do you ever think about how...

Your journey to digital success starts here

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