What is PPC and why should your eyecare practice use it?

PPC or pay-per-click advertising is a highly effective way to get interested or ready-to-buy customers to visit your website or call your practice for a specific service or product (eye test, contact lens fitting, OCT exam). As the name suggests, you get charged by the advertising platform when someone clicks on your advertisement. There are other variations based on views, but these tend to be used for awareness purposes mainly, so we will stick with the area that drives more interactions.

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