LATEST NEWS
Eyecare PPC: Expert Insights Made Simple
In this blog, Shane Quilty, Associate Brand Manager for OptiCommerce, interviews PPC Expert, Gemma Piedrafita to gain valuable insights into...
The Optics of Engagement: The Online Customer Journey in Eyecare
The eyecare industry is constantly evolving, as are the expectations of patients. Technology has allowed optical professionals to deliver a...
Google Analytics 4: The Future of Data-Driven Marketing for Eyecare Businesses
Have you heard about the new Google Analytics 4? It's the latest version of the popular analytics tool from Google,...
Plan the rest of your 2022 Social Media Calendar now!
As winter fast approaches, now is a great time to organize the remainder of your optical social media calendar for...
Plan your Social Media Summer Calendar Now!
Summer is finally here! Now is the time to organise your Social Medial optical calendar. Having a constant and engaging...
Virtual Try-On: How Augmented Reality is impacting the optical industry
Virtual Try-On, or simply VTO, is an augmented reality tool that enables website visitors to visualize products in a 3D...
The benefits of using Google My Business for your optical practice
You have probably heard of Google My Business (GMB), but are you taking advantage of this extremely powerful and free...
eCommerce in the Optical Industry
In 2020 eCommerce skyrocketed as consumers began shopping online more than ever before. COVID-19 and lockdowns have changed...
What is PPC and why should your eyecare practice use it?
PPC or pay-per-click advertising is a highly effective way to get interested or ready-to-buy customers to visit your...
Meet Gemma; the OptiCommerce PPC Guru!
Job Title: Senior PPC Analyst What do you look after at OptiCommerce? I am in charge of the Pay...
Blogs! Why bother?
When it comes to marketing your optical practice, blogging provides an enduring channel to build your reputation and generate leads....
Meet The OptiCommerce Team: Chris Mantle
Name: Chris Mantle Role: Digital Marketing Manager What do you look after at OptiCommerce: I head up the client...