Archive for May 2024
Eyecare PPC: Expert Insights Made Simple
In this blog, Shane Quilty, Associate Brand Manager for OptiCommerce, interviews PPC Expert, Gemma Piedrafita to gain valuable insights into how eyecare businesses can benefit from having a strong PPC strategy in place. I have been working in the digital marketing industry since 2013. One of my most memorable work experiences was with Google. I…
Read MoreThe Optics of Engagement: The Online Customer Journey in Eyecare
The eyecare industry is constantly evolving, as are the expectations of patients. Technology has allowed optical professionals to deliver a higher standard of care, but has your eyecare business utilised technology to improve the patient experience? If you aren’t considering the digital touchpoints of the customer journey in 2024, you are doing yourself and your…
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