Web Success For The Optics Industry

CALL US NOW:  0203 384 4242

EMAIL: info@opticommerce.co.uk

FAQ's

Common questions about OptiCommerce

WEBSITE GENERAL

PD MASTER

  • How do I get started?

    Simply contact us on 0203 384 4242 or e-mail info@opticommerce.co.uk and we'll get you started in a matter of days. If you haven't had a 1-to-1 demo, we can arrange a 100% no obligation online or in-person demo for you to get a better feel of what the system can offer you.

    Once you know what you want you simply complete a purchase order, and we're ready to move ahead.

  • How long does the set up take?

    We aim to get all sites live and online within 21 days. We can do it in as little as 5 days - depending on the scope of each project.

     

    The design work can take about 3 to 7 days to complete. Most Independent opticians will want to use their current logo and branding to personalise their own website. Then, our coders will complete your system and insert standard text for you, or transplant your current text into your new website for you.

    For e-commerce systems, you will need an ‘Internet Merchant Number’ which you simply request from your bank/credit card company – eg Streamline. You can do this in advance so it is ready. It normally takes 5 days for this. Our web developers will integrate your website with your bank account and you are ready to go.

    Considering the web development time it would take otherwise, it is very quick to get your practice online with OptiCommerce. All of the pages are made to look good, and the site is then set live.

  • I am very busy with the practice and dont have time. Can you help with content?

    We provided you with standard templated texts so that you have a framework around which to personalise your site.

     

    If you already have text on your current site we can move it across to the new site for you.

     

    We provide professionally eye care content too, so thats ready to go with no work from you.

     

    If you require professional copywriting services, tell us what you need and we'l arrange that too.

     

     

  • I am not an expert in the Internet. How do I know what I package will suit my business?

     

    Talk to us. Depending on what you want to achieve, we can guide you on which one is best.

     

    All of our solutions are scalable and modular - so you can start small and grow as your business grows.

  • Is it worth doing a website with eCommerce as I only have small practice in village area?

    Yes. e-Commerce means you can transact with anybody on the globe with an Internet connection!

     

    Your geographical reach is extended hugely with an e-commerce presence. Customers from far afield will come to see you having found you online. Many will purchase products from you - often whilst your practice is actually closed.

  • With so many websites selling glasses online is it worth attempting to enter this marketplace?

    The marketplace is HUGE. Its global.

     

    Don't forget, the marketing powers of the big high street chains means they often win business, when customers are looking for opticians online.

     

    It is not all about selling products online. It is also, about attracting customers to your practice - and not your competitors - whether they are Independent or high street chains.

     

    There are many websites selling glasses. There are far more practices where people go to have eye tests and buy eyewear.

     

    The UK is ahead of most of the rest of the world when it comes to e-commerce. Positioning your business now, gives you the best chances of making the Internet work for you in the long run.

  • I already have had a website commissioned or built. Is it worth changing?

    This depends on whether you want a website live within a short time-frame or not.

     

    Also, it depends on whether you are happy with your design.

     

    If you have commissioned a website, and have the designs, we can use those same designs, and build them into our system for you.

     

    If you have already got an e-commerce website, and you want add-ons or marketing services, we can assist you there too.

     

    Call us and we'll tell you what we think is the best solution for you.

  • I like the additional services you offer but I dont want to change my design.

    Is it possible to keep my design and still use Opticommerce?

    Yes.

     

    We can offer additional services with your current website, provided it is a good lead generating design. We can take your current website design, and 'transplant' it into the OptiCommerce system, allowing you to benefit from all of the additional features we offer.

     

     

  • I have a designer already who does branding and leaflets for me. Can they do the design process?

    Website design is a different type of skill to print design or 'branding'.

     

    The website layout is very important. We are happy to work with your designers work, provided we can offer advice for how to make the pages work better and your designer is receptive to it.

     

    The best solution is to use our experience and knowledge, as well as our talented designers, to do your designs for you.

  • Will you work with my direct competitors?

    Everybody needs a a good website. And, all businesses need to invest in online marketing.

     

    We provide websites and marketing services ethically. We keep client information confidential.

     

    Depending on what you require, we are normally able to accommodate services for more than one practice in any given area, by using different keywords based on different campaign targets.

     

    For example, 2 similar practices in one area may be looking to promote rimless frames. One stocks Lindberg and the other Silhouette. By running different campaigns, there is no clash.

     

    However, for premium client packages, we are happy to allow customers to lock out one local competitor from taking advantage of our marketing knowledge and services.

     

     

  • I have a specific look and feel that I would like to portray. Are you able to offer this type of personalisation?

    Our design team is extremely talented. With the knowledge of the optical industry, and market segments they have acquired doing designs for all kind of practices, getting a design that fits your practice profile is our speciality.

     

    All our layouts and designs are aimed at generating customers. This means getting the right balance between images, words, forms, calls to action, and other key elements of your web pages.

  • What kind of ongoing support services do you offer?

    We offer a full IT support service to make sure you don't need to do anything to maintain your website saving you time and energy.

     

    Our team will do all the technical works required to keep your website live and up to date.

     

    The marketing team will also be able to assist you to drive traffic to your website, and generate leads for you and your business.

  • Can you update my website for me on a regular basis?

    You have a full CMS (content management system) that allows you to make many changes yourself, and maintain your database of products if you have one.

    Our premium support packages include general maintenance and updates to your website throughout the year. For example, if you have a new banner designed for an Xmas offer, we will upload it into your homepage for you at no extra charge. We are happy to make changes that take up to 30 mins of technical time every month. This is included within your support package for the Saturn and Jupiter solutions.

     

  • Can I host your website by myself?

    You have a full CMS (content management system) that allows you to make many changes yourself, and maintain your database of products if you have one.

     

    Our premium support packages include general maintenance and updates to your website throughout the year. For example, if you have a new banner designed for an Xmas offer, we will upload it into your homepage for you at no extra charge. We are happy to make changes that take up to 30 mins of technical time every month. This is included within your support package for the Saturn and Jupiter solutions.

     

     

  • Most of our customer base is elderly and dont use the web. Is it worth me getting a website?

    The fastest growing sector of Internet users is the over 50s. The older age group is also the most affluent. Soon, everybody will be online. Older people often as they family to find things online for them. Your web presence is important, whether you have elderly, or young patients.

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