The WORDS You Use
Copywriting Is The Key To Success
Why Don't Most Optician Websites Work?
Your website results can increase drastically if your copy is well written.
The words on your website are extremely important to how people engage and interact with your practice.
Ignoring the copy, and focusing on images alone is a BIG MISTAKE!
Most people can write - especially educated folk like most Optician business owners.
So why is it that most Opticians don't have websites that REALLY WORK?
It's simple - because they are VERY BADLY WRITTEN!
Writing good sales copy is not the same as writing a scientific paper or an assay for an exam. Most Opticians get it completely wrong.
Why Hire a Professional?
3 Top-Tips For Copywriting
Save time! Most Opticians never get around to writing good copy for their websites.
Make more money! Great words on your website means better conversions. That's more money in your till!
Outperform Your Competition. Your competitors won't think to invest in great copy - and so your website will outperform theirs - and you'll continually attract new customers through your superb web copy.
Grab the attention of the reader. If you can't do that, you've lost before you start.
Make it interesting....websites written to send you to sleep tend not to get the customers rolling in
Talk more about how you can help your patients and customers - NOT about yourself.
USE WORDS THAT WORK
BENEFITS ORIENTED COPY
Using great copy means your website works harder for you and attracts MORE customers.
If your reader is interested, he or she is far more likely to do business with you
Write about how you can benefit your clients - and don't focus on yourself so much!
Why Invest In A Copywriter?
Copywriters can MAKE YOU MONEY !
Its as simple as that.
A great sales oriented copywriter is effectively an author - writing stuff to make
your business MORE MONEY!
Who in their right mind WOULDN'T invest in that ?
All of the top businesses in Optics - and for that matter, in every industry pay for great copywriting.
Did you know that copywriters are the highest paid people in any full service marketing department.
In fact the best copywriters in the world can bill up to $100k (yes $100k) for a sales letter - professionally written and capable of generating the direct sales company $millions in revenues.
Many entrepreneurs overlook this important skill and so their businesses never reach their full potential.
Can You Learn To Copywrite?
YES - that's the good news.
But it takes a lot of time, and a lot of practice.
Buy a copywriting course, study it, and practice.
It is well worth the effort
Don't have time or inclination to learn how to write copy yourself?
Then hire a professional copywriter to write or re-write all of your website copy.
Pay somebody else to increase the effectiveness of your website in converting
a website visitor to a customer.
As a one time investment, it's one of the smartest investments you can make. Do it before your competitors
cotton on and realise why they're not pulling in as much business online
as they had always hoped to.
Contact OptiCommerce on info@Opticommerce.co.uk for more information
Get Your Website Professionally Written
GREAT WORDS = MORE CUSTOMERS!
We are one of London's oldest most established opticians.
We have the latest technology in practice, including the OCT scanner and HRT machine, so that we can perform the most thorough examinations of the eyes.
We employ the best trained optometrists who have years of experience in caring for your eyes.
As one of London's oldest opticians, our experience in delivering high quality patient care is without parallel.
Because we invest in the latest diagnostic technology, you can be assured that your eye examination and will pick up any signs of sight threatening eye problems well before its too late.
You can be sure you are in expert hands, because we only employ the most experience optometrists with a track record in delivering expert eyecare to patients.
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